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Chery reports sales figures from July 2022
- Total sales of 1 262 vehicles make it a Top 10 passenger vehicle brand
South Africa has a new Top 10 passenger vehicle brand – Chery!
Chery South Africa has officially reported its sales numbers to naamsa, the automotive business council, for the first time in July 2022. This is a mere eight months after it introduced its first
SUV – the
Chery Tiggo 4 Pro – in the local market.
According to naamsa,
Chery’s sales of 1 262 new
Tiggo Pro models in July make it the eighth most popular
passenger vehicle brand in the country.
Chery entered the new vehicle market in late November 2021 with the
Tiggo 4 Pro range. This model range remains the most popular in the
Chery line-up thanks to its highly competitive entry price and unmatched level of specifications.
The
Chery Tiggo 8 Pro joined the line-up in late February 2022, and the newest addition, the
Tiggo 7 Pro, only landed on showroom floors in May 2022.
In July, the
Tiggo 4 Pro range represented 689 units of the total 1 262 units sold. This ranks it in the top five best-selling
SUVs in its segment. In total volume, it is followed by the
Tiggo 7 Pro (372 units) and the flagship
Tiggo 8 Pro (201 units). Both these luxury
SUVs now rank first in their respective segments, based on sales.
“
Chery’s sales performance is a tribute to our dealer network, which has been our greatest ambassador and which has been exemplary in its treatment of our
Chery customers,” says Jay Jay Botes, National Sales Manager of
Chery South Africa.
According to Botes, all of
Chery’s sales were made through the dealer network and not as bulk sales to fleet or rental companies. This means that the total sales figure is a perfect representation of
Chery’s acceptance by
South African motorists.
“We realise that
South Africans are under significant economic pressure and that they need the best possible value for money when buying a vehicle. That is why we have put so much effort into creating our 1-million-kilometre mechanical warranty and our best-in-class list of luxury and safety specifications in every
Tiggo Pro,” says Botes.
Botes explains that
Chery has extended its support of
South African customers to also include previous
Chery owners.
Chery South Africa launched a special
Legacy Customer Campaign in April this year. It has since actively invited customers who purchased a vehicle from an importer before
Chery entered the market to join the
Chery family and have their vehicles safely and comprehensively serviced at their local
Chery dealer.
“We look forward to welcoming more people to the
Chery brand as our network of dealers grows further and as we introduce more models to the
Chery range,” says Botes.
Chery currently has 60 dealers and it will soon announce new dealers and expand to neighbouring countries in Africa.
