It is
#WithCheryWithLove all the way as
Chery delivered a brand-new
Tiggo to one lucky
South African this week.
The
South African –
Ziningi Sibisi – was surprised by a call to the beachfront stage after completing the
Absa RUN YOUR CITY 10-kilometre race. She received the keys to a
Chery Tiggo 4 Pro Urban worth almost R300 000.
Ziningi was one of the hundreds of runners who completed the
RUN YOUR CITY race in
Durban, a 10-kilometre race through the city organised by Stillwater Sports and supported by Absa and
Chery South Africa. Stillwater and
Chery co-sponsored the grand prize.
To stand a chance of winning the
Tiggo 4 Pro, you simply had to enter the race and complete it. This means that any of the runners waiting at the end of the race stood a fair chance to drive away in the luxury
Tiggo Pro.
“We want
Chery to be much more than just your car of choice. We want it to be part of your lifestyle,” says Bianca van Staden, National Marketing and Brand Manager of
Chery South Africa.
“With this in mind, we made it as simple as possible to stand a chance of winning the
Chery Tiggo 4 Pro. We also invited anyone in our community to enter the race and gave away a bunch of entries to make sure as many people as possible stood a chance of winning.”
The
Absa RUN YOUR CITY road races are some of the most popular series on the road running calendar. The races are designed to introduce citizens in every location to highlights in their city, while creating a vibe all along the route and making it fun for both the runners, their families and supporters and anyone else who happened to join along the route.
“As
Chery, we support this funky race series by providing logistics vehicles, the lead vehicle and entertainment along the route. In
Durban, for instance, we created a watering point with dancing, music and a horde of supporters to give runners an extra boost for the last stretch of the race,” says Van Staden.
Chery entered
South Africa in 2021 and immediately joined the global
#WithCheryWithLove movement. This hashtag is the online presence of hundreds of activities by
Chery dealers, fans and friends across the globe.
“
#WithCheryWithLove has taken on a life of its own. It includes updates from
South African families who have taken to the road with their
Tiggo Pro, dealers who have helped in their communities and runners at the
Absa RUN YOUR CITY series who shared some road-running love.
“Ultimately, we want to be the brand that makes your active lifestyle possible. We invite all
South Africans to share their fun activities and adventures as well as ideas for future
Chery events using the
#WithCheryWithLove tag,” says Van Staden.
The next
Absa RUN YOUR CITY 10-kilometre run will take place on 24 September in Johannesburg.
