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Mitsubishi Motors Safety Features under focus

Keep a lookout for Mitsubishi's Advanced driver-assistance systems (ADAS)

By Thami Masemola on 02 Mar 2022
When considering the conditions of some of our roads during the rainy season, the easing of lockdown restrictions and the sheer increasing volume of cars on our roads, safety is more important now than it's ever been. Fortunately our range of SUV’s come standard with the aforementioned safety features but we’re not stopping there, in 2022 Mitsubishi Motors South Africa will be introducing some added Advanced driver-assistance systems (ADAS) like Lane Departure Warning, Blind Sport Warning, Collision Mitigation System and Auto high-beam lights to some of the products in our range. The introduction of advanced safety technology into our range is yet another indication of how our iconic brand is progressing in the local market, and enhancing our offering of safety features is a vital step in making our roads a safer place.

Mitsubishi Motors has a large and loyal following in South Africa. This is surely – in part – due to their excellent products that have transcended generations. Who could forget the iconic Colt, or the innovative Tredia? Over the past two decades the Pajero paved the way for the current popularity of SUVs in the market. A true trendsetter. Recently products such as the Triton, Pajero Sport and Eclipse Cross have come to the fore, offering the market highly attractive designs, outstanding reliability, value for money, great after-market service and extensive safety features. The latter is the subject of this article.

As cars have become more powerful and faster, and roads busier than ever before, safety features have also become more important in the overall product mix. Indeed many of these features are now regarded as indispensable in the fight for driver and occupant safety. Mitsubishi Motors is of course at the forefront of this philosophy. In addition to active safety, their passive safety measures are among the best in the industry, easily fulfilling customer expectations and helping to save lives.

If we take the Eclipse Cross as a prime example, we see that plenty of systems are in place to safeguard whatever human cargo is inside the vehicle. The car features a long list of safety features, such as a class-disruptive total of 7 airbags. That package includes two at the front, one driver’s knee, side impact curtain ones and a front seat-mounted side impact one. Expectedly it is also equipped with an Anti-Lock Braking System (ABS) with Electronic Brake-Force Distribution (EBD). In addition, a Brake Assist System (BAS), and Brake Override System (BOS) are included. Furthermore Mitsubishi insisted on Active Stability Control (ASC) and Active Traction Control (ATC) systems, both of which are crucial in handling a vehicle that has become unstable because of bad road surfaces etc. Vehicle occupants can sometimes mean really young ones, so ISO-Fix child seat anchors, child proof rear door locks and a passenger power window lock mechanism are important in keeping those occupants safe.

Because Mitsubishi is an innovator, their Driver Assistance Systems are on par with what is currently out there in the market. Features in this realm include Cruise Control, an Adjustable speed limiter, Parking Assistance and a rear view camera for extra assistance when spaces are tight and/ or unfamiliar. During these times of high fuel prices the ECO drive function is highly useful and welcome, giving the driver much-needed savings at the pumps.

We live in a country where safety is constantly on topic. Mitsubishi Motors considers these conversations when specifying their vehicles to the extent of offering items such as theft protection alarms and an engine immobiliser.

“From time to time our technical team will be assisting customers in accident investigation reports to verify correctness of the Passive safety components when these accidents were unavoidable,” says Jeffrey Allison, Manager: Marketing at Mitsubishi Motors South Africa. “In all most all cases, all our customers came unscratched with minimum injuries where the capsule body design kept them from serious injuries. Remarkably some have been cut from vehicles as the crumble zones work 100% as designed absorbing all impact and keeping occupants safe. Then not even to talk of serious accidents where SRS deployment parameters were met and the air bags deployed to keep customers out of harm’s way – serious injury and depth. Hence the reason almost all these customers purchase Mitsubishi again.”

Mitsubishi Motors South Africa takes its local role extremely seriously and is constantly seeking the best safety solutions available to offer customers. Peace of mind motoring is top-of-mind whenever these discussions take place and the winners are always the Mitsubishi car buyers.

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